Archive - Level Zero: Marketing for Builders

The B2B Buyer Journey in 2026: What the Multi-Touch Attribution Data Shows

How many touchpoints does it take to win a B2B deal now? Revisiting what I learned in 2024.

Sep 18 • Martin Yochev | Level Zero

I Did in 6 Hours What Our Agency Needed 2 Months For. We Fired Them.

A real $100K case study on small business marketing agency vs. in-house: what broke, what it cost, and when handing off execution pays off.

Sep 5 • Martin Yochev | Level Zero

August 2026

Most Founders Are Terrible at Marketing (And They Don’t Know It)

Five patterns behind the startup marketing strategy gap: a founder’s gut calls versus a marketing team trying to build something durable.

Aug 29 • Martin Yochev | Level Zero

AI for E-Commerce Operations: The Honest 2026 Breakdown of What Actually Works

Fifteen client-facing functions, three buckets, and where AI actually saves hours versus where it’s still your job

Aug 25 • Martin Yochev | Level Zero

The Short-Form Video Marketing Playbook for B2B SaaS in 2026 (with examples)

Why brand awareness beats another sales push, and the honest reality check to run before you commit to it

Aug 22 • Martin Yochev | Level Zero

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